Nichol Bradford, MBA, is the CEO & Founder of the Willow Group and the Executive Director and co-founder of the Transformative Technology Lab, Conference, and TT200 List. Prior to becoming a leader in Transformative Technology, Bradford was a senior executive in video games with responsibility for strategy, operations and marketing for major brands that include: Activision Blizzard, Disney, and Vivendi Games -- including operating World of Warcraft China. Nichol is a graduate of Singularity University GSP15, has an MBA from Wharton School of Business in Strategy. She is author of a novel, The Sisterhood.